Look for opportunities to help others and contribute to the broader business, not just your immediate team.

Example: Cross-team collaboration and openness to feedback are expected at every level.

Encourage the flow of new ideas, even imperfect ones, because innovation starts with contribution.

Example: Even if the first draft isn’t perfect, we value effort, initiative, and constructive refinement.

Commit to continuous improvement. Every 1% better counts.

Example: Small daily improvements, like better processes or communication habits, add up over time.

Maintain a high standard in appearance, communication, and conduct.

Example: Don’t tear others down in public, build a culture of respectful, solution-focused dialogue.

Exhibit self-control, follow through on commitments, and manage responsibilities with consistency.

Example: Be accountable to admin tasks, not just the high-visibility wins.

Celebrate performance over politics. Let results, not tenure, drive recognition.

Example: A new seller or manager can rise fast if their contributions are strong, merit leads, not hierarchy.

Treat others as you want to be treated, with respect, courtesy, and kindness.

Example: Be a good person to everyone, client, colleague, or customer, no exceptions.